The Art of Inventing Hot Media Topics, and Then Trivializing Them

In this article, we take a look at how the media uses TV and social media on the internet to influence people’s attitudes, values and thinking habits, while the average viewer is only aware of staying informed and being entertained. My point is just for people to be aware that there is no such thing as an unbiased media source. So you should be on guard whenever you turn on your media device.

Over the last few days (November 9-12, 2015), there’s been a huge buzz in the news over the fact that the new coffee cups at Starbucks don’t have any inference to the Christmas Holiday, which is still six weeks from now. A little early, don’t you think? It’s customary to finish the Thanksgiving holiday first, before thinking about Christmas. So why is the news positing this question, instead of asking why Starbucks skipped Thanksgiving?

One news article entitled, “Starbucks Accused Of ‘War On Christmas’ With Cup Design”, has the headline, “Some Christians are outraged that Starbucks’ latest holiday cup features a plain red design instead of explicit references to Christmas”.

The wording in this headline is pretty slick. The news throws the first punch by accusing the Christian community (implied) of accusing Starbucks of staging a ‘war on Christmas’. Just in this one headline, they have incited a battle, staged the battlefield, and have determined the outcome. After the news had become old news, the reality looks like this.


Starbucks Red Holiday Cup Poll

The results of the above poll show that only 10% of those polled dislike the cup design. Could it be that the 10% slice are all those monastic conspiracy-theorist Christians which the news is referring to as being angry over the cup? The comments I saw from most Christians infers a very different viewpoint on the subject. Comments follow.

 “Well, I’m a Christian, and personally, I don’t really care about the cup. Rather, I’m outraged that the news is spoiling the mood of my Thanksgiving holiday with this faux story about Christians being up in arms over a stupid cup.”

“When following Jesus is about protesting the absence of a shitty Christmas design on my disposable coffee cup, I know I’ve reached sainthood and you can basically elect me as the Pope like immediately.”

“That seems to agree with the way I know Starbucks, and it doesn’t surprise me at all that they would try to leave Christ out of Christmas… and no, it doesn’t offend me one bit, because I am used to seeing this kind of thing.”

“You know you can’t trust the news since Cronkite retired (1981). I have several questions about the validity of the claims made by this report.”

“It’s all BS propaganda in the name of a ‘news story’. True Christians don’t give a rip about this…”

“Thanks for explaining that. Most people don’t even have their eyes open when they get their coffee!”

Judging by the nature of the comments coming from Christians, I proffer to say that in fact, there is no real controversy arising from “deeply offended” Christians in society – only the one that the news media invented in their stories.

Another article, “Starbucks’ plain red holiday cups stir up controversy”, plays up the story with a staged interview between a hot, young, blonde, CNN correspondent (Harlow) and the alpha, smug, Starbucks CEO (Schultz), in which you can virtually feel his Game on her Tingles. Further down the same page, it tells a story about a Christian ex-Pastor (Feuerstein), who is so enraged by the coffee cup design that he posts videos encouraging people to peacefully protest, which CNN then labels as a “prank” on Starbucks.

The not-so-obvious slur is how the media portrays the anti-Christian stance as being “high-class”, culturally glorified and sexually virile, while the Christians are shown as being “low-class”, easily offended by imagined impressions, physically unkempt, and apparently “crazy” about their social activities. Judging from my own experiences in life, the reality is more like the other way around.

Then a couple days later, after this news got around, the next headline was about all the talk. “Starbucks holiday red cup brews controversy on social media”. Here, the media is basically saying, “Look at us! We got a reaction! So our claims must have some truth to them!” Again, there is no real controversy over the coffee cup. This second take has the comprehensive effect of tamping down all the reasonable discussion, by dismissing it as spurious, if not irrational.

Then, as if that were not enough, there came more headlines about similar “controversies”, like this one, “Oh joy! Another holiday cup controversy”. This really gets people to the point that they are tired of the subject, and so begin to despise it all, including the indirect target, Christians, who supposedly started all this “controversy”.

Unfortunately, few people really understand why they’re seeing such stories in the news. The agenda of the liberal news media is not only to promulgate the “New World” philosophies and values, but also (get this now) to saturate people’s minds with quaint spins (i.e. coffee cups) of genuinely controversial issues (i.e. their subtle war on Christianity), so as to make people become tired and bored with the issues. Thus, the general populace becomes “dumbed-down”, and they lose any motivation to actually take any action to improve anything worthy of attention.

In this case with the coffee cup, remember, their goal is to gradually remove anything reminiscent of Jesus from the public eye, and make His name a byword. So here, they imply that some commonly held association with Christianity has been removed from society, which champions the idea, and then publicize a story making fun of (perhaps imaginary) Christian people who “complain” about its removal, thus silencing any opposition by trivializing the issue. By doing so, they set up an atmosphere in which anyone who might continue to complain after this, would easily be cast as a boorish lout, and that is exactly how the media wants to label Christians.

In terms of logic and argumentation, I think this would be a combination between a straw man and an ad hominem. There might exist a better term that would include the politically more nuanced aspects of mass psychological control. Please leave a comment if you are in the know.

This is the reason why I haven’t watched TV as a daily habit since 1998, and every time I do watch TV, my cynical opinion of it gets reinforced even more.

About Jack

Jack is a world traveling artist, skilled in trading ideas and information, none of which are considered too holy, too nerdy, nor too profane to hijack and twist into useful fashion. Sigma Frame Mindsets and methods for building and maintaining a masculine Frame
This entry was posted in Discerning Lies and Deception, Society and tagged . Bookmark the permalink.

3 Responses to The Art of Inventing Hot Media Topics, and Then Trivializing Them

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